As we take a step into the holiday season, we take a leap into some of the most charitable times of the year. It’s full of light, hope, and love for those important in our lives. We plan out extensive shopping trips and last minute gifts and, behind the glitz and festivities, the season of giving rings with a sense of purpose. As Christmas approaches at a rapid pace, so has the launch of our newest sock. And, we believe it has taken the heart behind “gifts that give back” to whole-other-level.
In partnership with Matt Damon’s charity Water.org, we’re pleased to announce that each pair of our water socks will provide one person with 18 months of clean water. You read that right – every pair of our blue argyle you pull on provides that much life. For as our newest impact partner reminds us, #waterislife. The fact is, 1 in 10 people still lack access to safe water, and 1 in 3 people lack access to a toilet. Think about it – you’re sitting in your office, walking down the street, talking to friends… and for every 2 people you see, imagine the 3rd living in that reality. Sadly, those are the conditions for people around our world. And if that’s not bad enough, every 90 seconds a child dies from a water-related disease.
At Conscious Step, we believe that together we can raise awareness for the water crisis. Together, we can create sustainable solutions, reminding others that clean water provides the less fortunate with hope and a brighter future. Together, our everyday choices can show compassion for those who are suffering and empathy for the issues that continue to harm our beloved planet. Learn more about water.org and the many areas they change the world at http://water.org/projects/.